Yes. Metronatural. You read correctly.
According to the story on Newsvine.com:
"'Metronatural' is the result of a 16-month, $200,000 effort by Seattle's Convention and Visitors Bureau. The bureau plans to spend $300,000 marketing the slogan, which will largely be targeted at generating business for the Washington Convention and Trade Center."
The idea behind "metronatural" was to capture that "Seattle offers the best of both worlds," visitors bureau president Don Welsh said in a statement. "We have a vibrant urban center surrounded by pristine wilderness and outdoor recreation."
I can see the scene:
Management: "So it's been a while. How are things going with the research on our new city slogan?"
Grunt: "Oh, it's great, sir. We have it finally. You mean, you didn't hear yet?"
Mgmt: "No, of course I didn't hear it - why else would I be asking you?"
Grunt: "errrrr...ask Jacobs. It was his idea. I was sick for a week, I didn't even make it to most of the meetings. I got gangrene."
Mgmt: "Well, what's the slogan?"
Grunt: "Ummm....well I've got to grab a latte at Starbucks. See ya!"
Mgmt: "What the...where are you going!?"
Sixteen months of R&D, $200,000 consumed and we come up with "metronatural?" Someone may be fired over this one.
Metronatural - noun: dirty, grungy, sandal-wearing, messenger bag-carrying, oily-haired, clove and coffee-smelling, poetry writing naturalist with well-manicured fingernails and freshly waxed eyebrows.
OK, well that's just my visual on this little ditty. Such stereotypes, I know. But is it my fault? They want their slogan to evoke thoughts based on the knowledge of people that don't know the area that well - tourists.
I was thinking about potential slogans for places where I have lived or visited. Peruse. Enjoy.
Winter Haven, FL: "Come live on a lake, but you'll still need to drive to Lakeland more than once a week."
Nashville, TN: "We'll be a real 'big city' one day."
Bartow, FL: "Bartow Ford lives here."
Bartow, FL: "Hey, at least it's not Fort Meade."
Auburndale, FL: "No shirt, no shoes, apply for management position."
Franklin, TN: "We crap on Nashville so our streets stay clean."
Celebration, FL: "Kick back, relax, and enjoy a mint julip on the porch while 2.9 million people a year walk by your home wearing Mickey Mouse hats and take pictures of your property after they spit their gum on your once spotless driveway."
Little Rock, AR: "Welcum."
San Antonio, TX: "No, the river isn't chocolate, it's foul."
Atlanta, GA: "Whether you go straight through or take the bypass - you're going to sit in traffic."
Miami, FL: "You provide the crime, we'll provide the location."
What's YOUR slogan?